When you are putting together a theatre production and preparing a show, marketing should feature among the top items on your list of things to do. This is because without getting the word out there about your theatre production, you will get a measly audience. Even as you ensure rehearsals take place, invest in effective marketing tactics. Here are some strategies you can try.
Get a professional to help
Whether you are using flyers, banners, or exhibition stands, you need to use well-designed materials to sell your production. A professional printing and design company can help you create great advertising materials for better results. Better yet, check out atlantagraphicsandprinting.com for help with graphic design and printing of your ad materials and other marketing services.
Like it or not, you need to take advantage of digital marketing channels to reach the online community. A very large percentage of people spend time online searching for information, products, services and yes; entertainment. You should not ignore the power of digital marketing. Different digital strategies can help you fill up those theatre seats when you have a show. This could be developing an optimized official website where you provide information about your productions, mobile marketing, and electronic billboards. Digital marketing doesn’t just provide channels for getting your message out; it also provides a way for you to analyze your fans sentiments. Combine digital marketing with the traditional strategies so that you can reach the population online and offline.
Social media and viral marketing
Social media can be a powerful marketing tool for businesses of all types. Theatre can also reap huge benefits from using social media as a marketing tool. Combined with viral marketing where interesting, funny and informative videos are shared widely, a theatre company can be able to reach a bigger population and advertise its productions. Make use of social media carefully to pass your message across and build a fan base without being annoying as well as to get feedback and suggestions you can use to better your productions. Don’t bombard your social media audience with overly frequent posts of show schedules. There are guidelines and best practices for using social media, which you should learn and implement to make the best of this potentially powerful marketing tool.
There are other strategies you can employ to get a larger audience. You just need to be aware of the weaknesses and strengths you have and be creative in finding ways to overcome the weaknesses and take advantage of the strengths. You can employ footwork to get your fliers to as many people as possible. You can also use a distribution company, adopt guerrilla marketing, offer discounts for the early birds and many other marketing strategies. The key is to find the right cocktail of strategies that will work for you.
Lastly, ditch a strategy if it yields no results. You need to measure the results of your marketing strategies and determine if they were effective or not. If it didn’t work, look for ways to improve or abandon the strategy altogether. Re-invest in marketing strategies because they gave you acceptable results not because it’s the strategy you usually use.